McDonald’s Pakistan x Zalmi: PSL Campaign
During the high-stakes Pakistan Super League (PSL), often dubbed the Super Bowl of Pakistan, McDonald’s teamed up with the Zalmi Team to create a standout campaign in an overcrowded market. In a sea of brands featuring PSL players, our challenge was clear—craft a communication that not only featured Zalmi players but also sparked an immediate craving for McDonald’s, all while breaking through the clutter.
With an entertaining and engaging approach, we connected powerfully with customers, driving brand love and reinforcing McDonald’s value offering of Rs 400, a key highlight amidst rising inflation. The campaign not only resonated deeply with the audience but also outperformed all key KPIs, proving that creativity and strategy can deliver remarkable results, even in the most competitive spaces.