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MCDONALD’S DRIVE-THRU: PICK UP SOME JOY In today’s non-stop world, convenience is everything. So, when McDonald’s expanded its Drive-Thru network across cities, highways, and motorways, Manhattan Communications saw a chance to turn a pit stop into a brand love moment.

We crafted a feel-good campaign that spoke to anyone who’s ever been stuck in traffic, starving on a road trip, or just needed a quick pick-me-up. With relatable TVCs, catchy jingles, and a campaign line that stuck—”Pick Up Some Joy”—we turned everyday drives into moments of connection.

The campaign hit all the right notes: catchy music, cultural relatability, high-visibility OOH, and digital buzz. Strategic tie-ins, including an on-ground collab with London Nahi Jaunga and surprise celeb drive-thru appearances, brought the campaign to life in unexpected, delightful ways.

The result? A behavioral shift. More people used Drive-Thru, brand love went up, and McDonald’s became the go-to break on the road.

McDonald’s Drive-Thru: Joy, to go.