Portfolio

Jam-e-Shirin’s latest commercial is a throwback with a twist.

Remember growing up to that iconic slogan “light, light, refreshing”?

The jingle that lived in our heads, the summer glass that somehow made everything instantly better.

Those memories were powered by Jam-e-Shirin’s natural arqiyat (distillates) of rose and sandalwood and they never really left us.

So we brought them back. But this time, we remixed them for Gen Z and Alpha.

The spirit is the same.
The vibe is new.
The nostalgia? Totally refreshed.

From playful visuals to modern beats, we had a blast reimagining the classic story for today’s world.

And the best part? The moment the campaign went live, the internet poured in with love comments, memories, smiles, and a whole lot of “so refreshing!”

A nod to the past.
A high-five to the future.
And yes definitely a job well done.