Dastak Cooking Oil: Split The Plate Campaign
As a newcomer in the competitive cooking oil category, Dastak needed to stand out against industry giants. We seized the opportunity on World Food Day, crafting a heartfelt message that challenged the norm. While other brands showcased lavish spreads, we took a different approach—encouraging people to stop food wastage by sharing with the needy.
Produced on a modest budget, the campaign struck an emotional chord with audiences. The simplicity and sincerity of the message resonated globally, generating massive organic word-of-mouth and ultimately breaking the internet. With over 40 million views (far surpassing our 3 million target) in just one month, the campaign drove 9% volume growth, proving that meaningful communication can yield extraordinary results.
CLIENT:
Dastak Cooking Oil
DATE:
October 13th, 2019