CANOLIVE: A FIRST FOR PAKISTAN, A BOOST FOR EVERYDAY HEALTH
In a market flooded with sameness, CanOlive broke through with a game-changing innovation: the first cooking oil in Pakistan infused with Vitamin C. And Manhattan Communications turned that breakthrough into a bold, health-first brand movement.
The idea was simple but powerful—combine olive goodness with Vitamin C to bring immunity to the dinner table. We built a digital-first campaign that made health feel fresh, modern, and real. Across Meta, YouTube, TikTok, and influencer-driven content, we made sure CanOlive’s new positioning hit home with health-conscious families.
Striking new packaging, smart storytelling, and an always-on media approach helped CanOlive stand out, spark curiosity, and shift consumer habits.
CanOlive: Because health isn’t a luxury—it’s your daily essential.