CANDYLAND YOU CHOCOLATE: PAKISTANI & PROUD
When global chocolate giants dominated the shelves, CandyLand You needed more than just great taste—it needed national pride. And Manhattan Communications delivered.
Timed with Independence Day, we launched a bold, topical campaign that flipped the script: “Mein bhe Pakistan, You bhe Pakistan.” A clever play on the brand’s name and a cultural moment, the line struck a chord with a country eager to support local.
From eye-catching OOH and bus wraps to digital bursts and social chatter, the campaign celebrated what it meant to be made in Pakistan. And most importantly, it made CandyLand You top-of-mind and top-of-choice.
CandyLand You Chocolate: Made here. Loved everywhere.