Food Trust, Quality We Trust, Open Door, Ankhain Band Kar Kay
Ever wonder why we trust one thing blindly over another? Simple: quality.
That was the heart of our latest McDonald’s Quality campaign, the insight of “ankhain band kar ke bharosa.”
When we studied how people take that first bite of their favourite McDonald’s meal, we noticed something delightful… they close their eyes.
So we brought that feeling to life.
Clean, bold key visuals featuring a bright yellow blindfold and someone blissfully enjoying their McDonald’s meal; no doubts, no second guesses. The copy stayed sharp, minimal, and confident.
The result?
A fresh, eye-catching campaign that broke the clutter of loud, functional ads. Manhattan shifted the narrative, proving that iconic visual communication can be simple and still say everything.
And the DVC carries it forward: showing the meticulous journey behind every McDonald’s meal. Because at McDonald’s, we keep our eyes open at every step… so you can enjoy your meal with your eyes closed.