MCDONALD’S CHICKEN MAC ZALMI 2023: A GAME-CHANGING OFFER
Facing intense competition and a challenging economic climate, Manhattan Communications turned the beloved Chicken Mac into the ultimate PSL tournament highlight.
Knowing that cricket excitement eclipses all else, we crafted a humor-infused campaign that cleverly juxtaposed cricket scores with an irresistible Chicken Mac offer. Through dynamic TV commercials, lively radio spots, targeted digital activations, and in-store promotions, Manhattan Communications successfully redirected cricket fans’ enthusiasm toward Chicken Mac.
The campaign reignited excitement, drove increased footfall and app orders, and refreshed McDonald’s value perception during one of the most competitive advertising windows of the year.
McDonald’s Chicken Mac Zalmi 2023: Because the real winner isn’t always on the pitch—it’s on your plate.