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For McDonald’s 25th anniversary in Pakistan, Manhattan Communications didn’t just mark a milestone—we told a story that celebrated inclusion, warmth, and everyday moments shared across generations.

The campaign spotlighted what’s made McDonald’s special for 25 years: a space where everyone’s welcome. Amid inflation and economic strain, we reminded Pakistanis that McDonald’s continues to deliver joy, comfort, and consistency—no matter where you come from.

With digital storytelling, on-ground activations, and collabs with household brands like Coke, Nestlé, and Unilever, the campaign reached millions and struck a chord with hearts nationwide.

McDonald’s Pakistan: Still your place. Still your people. 25 years and counting.