SERVIS TYRES: GRIP THAT WON’T QUIT, FEATURING BURAK ÖZÇIVIT
When Servis Tyres set its sights beyond borders, Manhattan Communications brought that ambition to life with a campaign led by Turkish superstar Burak Özçivit—making Servis one of the few Pakistani brands to go global with a face recognized across continents.
The idea? Show that a tyre trusted across Pakistan is now ready to conquer international roads. With Burak front and center, we rolled out a ampaign that blended cinematic visuals with street-smart confidence. From highways to hills, city rides to cargo hauls, Servis Tyres stood tall—backed by global presence and local trust.
Digital, outdoor, and in-store came together to deliver one bold message: Servis is built different. Stronger grip. Longer life. Bigger ambitions.
Servis Tyres: Born in Pakistan. Built for the world.