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For Bisconni FLO, chocolate wasn’t just a flavor—it was a metaphor. Manhattan Communications saw an opportunity to shift perspectives and create a campaign that challenged how people see the world—and each other.

We launched #SochKaFLOBadlo as more than a tagline. It became a social message wrapped in a chocolate bar. By drawing parallels between the fusion of cake and chocolate and the beauty of different viewpoints, the campaign encouraged people to hold judgment, fix their lens, and choose optimism over assumptions.

Through contextual storytelling, vibrant digital films, and influencer-driven narratives, the campaign tapped into Gen Z’s emotional radar. It inspired conversations, user-generated content, and a deeper connection between brand and belief.

FLO wasn’t just a snack—it became a statement.

Bisconni FLO: Change your perspective, change your story.